ok

"We're sorry things didn't work out.
But don't give up hope…" --Staff Robot, OKCupid

"Eighty percent of new products fail - as is appropriate,
considering the general ineptitude governing their conception and
marketing." --http://www.suck.com/daily/96/02/14/

"The tragedy of OK Soda, though, wasn't that it didn't resonate,
but that it resonated too well. It was too perfect. " -- ibid.