god bless jwz

"So I said, narrow the focus. Your 'use case' should be, there's a 22
year old college student living in the dorms. How will this software
get him laid?
That got me a look like I had just sprouted a third head, but bear
with me, because I think that it's not only crude but insightful. 'How
will this software get my users laid' should be on the minds of anyone
writing social software (and these days, almost all software is social
software). 'Social software' is about making it easy for people to do
other things that make them happy: meeting, communicating, and hooking
up." -- http://www.jwz.org/doc/groupware.html

Also c/o http://groups.google.com/group/activity-streams -- crazy
thing is, I was just searching for "why groupware fails" earlier
today.
Maybe I meant "Why CSCW applications fail: problems in the design and
evaluation of organizational interfaces". That was probably
it. (http://portal.acm.org.libezproxy.open.ac.uk/citation.cfm?id=62273)