transvaluation

«It is a self-deception on the part of philosophers and moralists if
they believe that they are extricating themselves from decadence by
waging war against it. Extrication lies beyond their strength: what
they choose as a means, as salvation, is itself but another expression
of decadence; they change the form of decadence, but they do not get
rid of decadence itself. Socrates was a misunderstanding; any
improvement morality, including Christianity, is a misunderstanding.
The most blinding daylight; rationality at any price; life, bright,
cold, cautious, conscious, without instinct, in opposition to the
instincts — all this was a kind of disease, merely a disease, and by
no means a return to "virtue," to "health," to happiness. To have to
fight the instincts — that is the definition of decadence: as long as
life is ascending, happiness equals instinct.» --
http://www.handprint.com/SC/NIE/GotDamer.html

This quote from Baudrillard's "mentor" is exceptionally reminiscent of
J.B.'s writings on seduction. Well played!