you don't understand me and my work at all

Tetrad: "All media forms (a) INTENSIFY
something in the culture, while, at the
same time, (b) OBSOLESCING something
else. They also (c) RETRIEVE a phase
or factor long ago pushed aside, and
(d) undergo a modification or REVERSAL
when extended beyond the limits of
their potential."

-- preface to "The Global Village",
McLuhan and Powers