> Promise: Did they make a meaningful promise to the right audience?
Cool things happen away from civilisation, amidst bounty hunters etc.
-- the promise is to do with the frontier.
> Picture: Did they paint a compelling picture of what life will look like if said audience takes them up on that promise?
The picture people want to see is dirty, gritty, second-hand.
> Proof: Did they provide enough proof to believe their promises and picture?
(We don't always need an explanation - there's a sense of magic that
comes from the unknown!)
> Push: Did they push them to act?
The risk is real, not fun.
Gathatoulie
And of these shall I speak to those eager, That quality of wisdom that all the wise wish And call creative qualities And good creation of the mind The all-powerful truth Truly and that more & better ways are discovered Towards perfection --Zarathustra.
Sunday, September 29, 2013
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words cut, pasted, and otherwise munged by joe corneli otherwise known as arided.
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