Don’t be afraid to really want what you desire.

«And so contemporary French theorists remain trapped in
this conceptual cage: Althusser sees theory as a
"production," Deleuze and Guattari give us an unconscious
that is a "producer" of desire, the Tel Quel group refers
to textual "production." But it was political economy
that erected that "phantasm," in Baudrillard's words, of
labor as the human essence. To whatever extent Marx was
able to demystify its liberal usage, to extract it from
the hegemony of bourgeois rule, he still turned it over to
the working class, imposed it on them, as their central
means of self-comprehension. Baudrillard would like to
liberate the workers from their "labor power," to have
them, if they are to represent a radical alternative to
the present system, think themselves under another sign
than that of production.» -- Mark Poster,
http://theearthisdying.wordpress.com/2010/10/04/mark-poster%E2%80%99s-%E2%80%9Ctranslator%E2%80%99s-introduction%E2%80%9D-1975-to-baudrillard%E2%80%99s-the-mirror-of-production-1973/

«What do we perceive today as possible? Just follow the
media. On the one hand, in technology and sexuality,
everything seems to be possible. You can travel to the
moon, you can become immortal by biogenetics, you can have
sex with animals or whatever, but look at the field of
society and economy. There, almost everything is
considered impossible. You want to raise taxes by little
bit for the rich. They tell you it's impossible. We lose
competitivity. You want more money for health care, they
tell you, "Impossible, this means totalitarian state."
[...] The only sense in which we are Communists is that we
care for the commons. The commons of nature. The commons
[not] privatized by intellectual property. The commons of
biogenetics. For this, and only for this, we should
fight. [...] The only thing I'm afraid of is that we will
someday just go home and then we will meet once a year,
drinking beer, and nostaligically remembering "What a nice
time we had here." Promise yourselves that this will not
be the case. We know that people often desire something
but do not really want it. Don't be afraid to really want
what you desire. Thank you very much.» -- Slavoj Zizek,
http://www.thenewsignificance.com/2011/10/11/slavoj-zizek-we-are-the-awaking-occupy-wall-street-talk/